Own a Slice of Detroit in Your City
Join the Via 313 family and bring authentic Detroit-style square pizza to your community. A proven concept, a passionate team, and a brand people love.
Why Franchise with Via 313?
We've built more than a pizza brand — we've built a movement. Here's why our franchisees love being part of the Via 313 family.
Proven Brand & Concept
Via 313 has built a loyal following with authentic Detroit-style pizza that stands apart from every other pizza brand. You're investing in a concept with real market differentiation.
Full Operational Support
From site selection to grand opening and beyond, our franchise team provides hands-on support at every stage. You're never alone in this business.
Comprehensive Training
Our multi-week training program covers everything: pizza-making craft, customer service, inventory, staff management, and marketing — so you launch with confidence.
Strong Revenue Potential
Our streamlined menu and efficient operations model are designed to maximize throughput and margins, giving you a clear path to a healthy return on investment.
National Marketing Power
Benefit from national brand campaigns, social media presence, and localized marketing support that drives foot traffic and online orders to your location.
A Community of Franchisees
Join a network of passionate owners who share best practices, support each other, and work together to grow the Via 313 brand across the United States.
Investment Requirements
We believe in full transparency. Here's a clear breakdown of what it takes to open your own Via 313 location.
| Investment Item | Estimated Range | Notes |
|---|---|---|
| Franchise Fee | $35,000 | One-time, paid at signing |
| Leasehold Improvements | $80K – $180K | Varies by location size & condition |
| Equipment & Fixtures | $60K – $110K | Pizza ovens, prep tables, POS system |
| Initial Inventory | $8K – $15K | Opening stock of ingredients & supplies |
| Training & Travel | $5K – $10K | Covers training at HQ + travel expenses |
| Marketing & Grand Opening | $10K – $20K | Local launch campaign & materials |
| Working Capital (3 months) | $30K – $60K | Operational buffer while building sales |
| Total Estimated Investment | $228K – $430K | Depends on market & location |
Estimates are based on current franchisee data. Actual costs may vary by market, real estate conditions, and build-out requirements. A detailed FDD (Franchise Disclosure Document) is provided to all qualified applicants.
Your Ongoing Fees
After opening, franchisees pay simple ongoing fees that cover continued brand support, marketing, and technology.
Your Path to Ownership
From your first inquiry to cutting the ribbon on opening day, here's exactly how the process works.
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Submit Your Inquiry
Fill out the franchise inquiry form below. Share your background, preferred location, and investment capacity. Our team reviews every application personally within 3–5 business days.
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Discovery Call & Qualification
We'll schedule a one-on-one call to learn about you, answer your questions, and walk through what makes a successful Via 313 franchisee. We look for passion, operational aptitude, and financial readiness.
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Review the FDD
Qualified candidates receive our Franchise Disclosure Document — a complete, transparent look at our system, financials, legal terms, and franchisee obligations. We encourage you to review it with an attorney.
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Visit Our Flagship Location
Come experience Via 313 firsthand in Houston, TX. Spend a day in the restaurant, meet our team, taste the product, and see the operations in full swing.
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Sign Agreement & Begin Training
Once you're approved and the agreement is signed, you'll begin our comprehensive training program covering every aspect of running a successful Via 313 location.
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Grand Opening Day
With site secured, team trained, and marketing ready, you open your doors. Our franchise support team is on-site for your launch week to ensure a smooth, exciting start.
Hear From Our Owners
Ready to Own Your Via 313?
Complete the inquiry form and one of our franchise development specialists will be in touch within 3–5 business days. There's no obligation — just a conversation about your goals.
Franchise Inquiry Form
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